LTV : CAC Ratio
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Target: 3:1 or higher
CAC Payback Period
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Months to recover acquisition cost
Annual Churn
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Equivalent annual churn rate
Founder's Working Manual
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Runway calculator — flat burn vs revenue growth curves
Exit value estimator — three exit paths with multiplier ranges
67 scenario-based framework cards
Sales motion decision tree with full implementation guide
104-chapter manual with session notes and progress tracking
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